Seco Verde | Brand Identity & Digital Experience
Seco Verde is a landscape design firm rooted in sustainable, water-wise practices, and as the company evolved it needed a more cohesive identity and digital presence to clearly communicate its conservation-driven mission. I led the strategic refresh and redesigned the brand and website to clarify messaging and position the firm as a trusted partner in drought-resilient garden design.
Art Director / Logo Designer / Web Designer
Media: Logo, Website, and Collateral
Logo Redesign
Seco Verde’s evolution called for a brand identity that embodied intelligence and ecological resilience. I developed a logo anchored by the crow, a symbol of adaptability and strategic thinking, paired with native California Coffeeberry to reinforce the company’s commitment to sustainable, drought-conscious design.
Before
Website
A strategic overhaul of content, structure, and visual language aligned the site with Seco Verde’s sustainability mission, making it easier for visitors to understand services, trust the expertise, and take next steps. Click here or on the image below to view the live site.
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Home Page
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About Us - Our Story
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Our Work - Landing Page
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Our Work - Desert Oasis
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About Us - Our Services
Promotional Items
Designed printed collateral and additional items for community outreach and tabling at garden events.
The original website and identity no longer reflected the company’s strategic, conservation-driven approach. The site was not responsive, making mobile navigation difficult, and its structure did little to communicate the depth of the owner’s services. Project content was limited to a few low-resolution images that lacked context and were poorly organized.
The single logo did not scale well across digital and print applications, creating inconsistencies that diminished the brand’s overall credibility.
