Country Heat
Beachbody | Country Heat Workout Program
Beachbody teamed up with celebrity trainer Autumn Calabrese to create Country Heat, a country dance-inspired fitness program designed for beginners. The strategy was to make the program feel approachable, progressive, and genuinely fun, helping users build stamina without feeling overwhelmed or burned out.
Our campaign brought that same energy to the marketing: bright, upbeat, and movement-driven, with visuals that invited people off the couch and into a workout they could actually enjoy.
Associate Creative Director
Media: Website, Social Media, Photography, Digital and Print
As Associate Creative Director, I led the visual direction for the Country Heat digital launch, art-directing the team while contributing hands-on to campaign assets across web, social, and mobile channels. The campaign translated the program’s beginner-friendly, high-energy positioning into a cohesive experience designed to make fitness feel fun, approachable, and easy to start.
Digital Campaign
Social Countdown Campaign
Social countdown graphics designed to build launch excitement for Country Heat, a beginner-friendly, country dance-inspired fitness program. The campaign used bold color, playful motion cues, and upbeat messaging to make the workout feel approachable, energetic, and fun.
Photography
Produced social photography for the Beachbody LIVE rollout of Country Heat, supporting launch promotion across digital channels with energetic, beginner-friendly visual assets.
