Beachbody | Performance IRONMAN Sponsorship
Beachbody developed a premium line of athletic supplements and partnered with the IRONMAN North American Series as its Official Sports Nutrition Supplement, bringing the brand into the specialized sports nutrition arena. To connect with endurance athletes, we created a campaign system built for credibility, aspiration, and conversion, extending across online, social, and on-site activations at IRONMAN competitions throughout the U.S.
Associate Creative Director / Photographer
Media: Web, Social Media, Digital Advertising
Bringing a Premium Performance Nutrition Brand to Endurance Athletes
Directed digital creative across general market and IRONMAN campaigns, developing a cohesive system of assets for Beachbody On Demand, blog content, social media, and endurance-athlete-focused campaign touchpoints.
Photography
Documented athletes, race-day energy, behind-the-scenes moments, and on-site brand activations at IRONMAN® competitions nationwide, building a campaign asset library that supported sponsorship storytelling across social, digital, and promotional channels.
