UPROOTED GIANTS | Home goods made from reclaimed wood
In 2017, Hurricane María tore a path of unprecedented destruction across the Caribbean. In addition to the incalculable human toll, Puerto Rico saw cataclysmic levels of damage to its forests. In the last two years, the people of Puerto Rico have invested in the healing process, including an explosion of art and creative expression by repurposing damaged materials.
I founded UPROOTED as an embodiment of this vision. Trees from our family farm that fell during the storm have been repurposed into vessels for new life and 10% of the proceeds go to Para la Naturaleza, an organization dedicated to the recovery of Puerto Rico’s forests.
Product Designer | Hand-made, up-cycled mahogany wood vases
Creative Director | Branding, all executions
Photographer | Product and lifestyle
Website | UprootedGiants.com | Created and designed the e-commerce site as well as the planters that are for sale.
Instagram | @uprootedgiants I Ongoing content creator, communicating what's new with the brand, inspirations, seasonal deals and more.
Photography | Brand photographer for catalog, environmental, behind-the-scenes and process shots.
Art of Sustainability Exhibit | Planters were featured in the gallery at the Casa Cortés Foundation in Old San Juan, Puerto Rico.
Facebook Holiday Pop-Up Sale | Designed and placed direct response ads that led to sell out the event.