Los Angeles Times | The Taste
Kaleidoscope Campaign

This campaign heralded the debut of a new annual L.A. food festival, The Taste. To differentiate the nine ticketed events, we created a kaleidoscope design for each, celebrating the city's unparalleled culinary and cultural diversity.

Role:
Lead Art Director |
 Multimedia branding campaign: Broadcast, Web Design, Online and Print Advertising 


Event ‘Kaleidoscopes’ | Designed iconic symbol for each event.

Secrets from the Kitchen & Cellar  | Beverly Hills

Secrets from the Kitchen & Cellar | Beverly Hills

Film Noir  | Downtown L.A.

Film Noir | Downtown L.A.

Burgers & Beer |  Beverly Hills

Burgers & Beer | Beverly Hills

Dessert After Dark  | Beverly Hills

Dessert After Dark | Beverly Hills

Taco Tequila  | Hollywood

Taco Tequila | Hollywood

Art of Mixing |  Hollywood

Art of Mixing | Hollywood


App | Designed the user’s visual and interactive experience throughout the app.

iPhone_ThreeUP_FOOD_.jpg

Website | Created the site architecture and design for a seamless user experience.


Print | Designed print ads for food industry publications.

LAT_Food_Mag.jpg

Pre-event Promotional Item | Designed coaster sets for bars throughout L.A. and fans for the event.


Out of Home | Designed street banners and mall kiosks that posted in highly populated areas in L.A.