Los Angeles Times | The Taste
This campaign heralded the debut of a new annual L.A. food festival, The Taste. To differentiate the nine ticketed events, we created a kaleidoscope design for each, celebrating the city's unparalleled culinary and cultural diversity.
Lead Art Director | Multimedia branding campaign: Broadcast, Web Design, Online and Print Advertising
Event ‘Kaleidoscopes’ | Designed iconic symbol for each event.
App | Designed the user’s visual and interactive experience throughout the app.
Website | Created the site architecture and design for a seamless user experience.
Print | Designed print ads for food industry publications.
Pre-event Promotional Item | Designed coaster sets for bars throughout L.A. and fans for the event.
Out of Home | Designed street banners and mall kiosks that posted in highly populated areas in L.A.