Los Angeles Times SAG Awards sweepstakes
The Los Angeles Times launched a new advertising initiative that allows subscribers to enter monthly sweepstakes to win experiences.
The first winner will walk down the red carpet at the Screen Actors Guild awards Jan. 25 and attend a cocktail reception and gala dinner catered by Wolfgang Puck.
The sweepstakes were created to demonstrate The Times’ clout to advertisers and boost subscriptions through experiences readers can’t buy and only the Los Angeles Times can provide.
Art Direction | Online Ads, Social Media and Print
Online Barker Ads | Responsive ads with entry forms throughout LA Times website provided users a one-click experience to enter sweepstakes
Social Media Posts