Beachbody | The Master’s Hammer and Chisel Workout Program
Beachbody teamed up with celebrity trainers Sagi Kalev and Autumn Calabrese to develop a highly-efficient workout program for intermediate to advanced bodybuilders. This advanced weightlifting program delivered the training and nutrition strategies to transform ordinary physiques into chiseled masterpieces. The branding campaign “look and feel” parted from this premise, while social outreach also effectively leveraged the trainers’ popularity and substantial following to reach consumers.

Associate Creative Director |
Oversaw the product launch, which included developing digital assets distributed across several digital platforms such as e-commerce websites, blog and social media postings.
Photographer | Social media content


Beachbody on Demand banners | Designed promotional content for streaming platform.


Social Media: Behind-the-scenes photographer that created pre-release buzz for the new workout

E-Commerce website: Worked on content development, created web design and made it responsive.