Beachbody | The Masters Hammer and Chisel Workout Program
Celebrity trainers Sagi Kalev and Autumn Calabrese teamed up to develop breakthrough, highly-efficient workouts to transform bodies into chiseled masterpieces in just 30-40 minutes a day.
Lead Digital Art Director | Oversaw the product launch.
Landing Page (URL To Purchase The Workout DVD): Created the web design, made it responsive and oversaw content
Beachbody On Demand (Subscription-Based Streaming Service) Designed all assets for the workout, including key art, hero/cross-promotional banners and blog images.
Social Media: Oversaw and managed all design concepts.
Social Media: Behind-the-scenes photographer that created pre-release buzz for the new workout