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Beachbody | The Masters Hammer and Chisel Workout Program
Celebrity trainers Sagi Kalev and Autumn Calabrese teamed up to develop breakthrough, highly-efficient workouts to transform bodies into chiseled masterpieces in just 30-40 minutes a day.

Lead Digital Art Director | Oversaw the product launch.


Landing Page (URL To Purchase The Workout DVD): Created the web design, made it responsive and oversaw content

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Beachbody On Demand (Subscription-Based Streaming Service) Designed all assets for the workout, including key art, hero/cross-promotional banners and blog images.

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Social Media: Oversaw and managed all design concepts.

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Social Media: Behind-the-scenes photographer that created pre-release buzz for the new workout